The hottest printing industry is growing rapidly,

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The printing industry is growing at a high speed, film serialization is becoming a trend

the printing industry is growing at a high speed

optimistic about Chinese media (600373) expanding packaging and printing. According to the report of the General Administration of publishing of China, despite the impact of new media such as digital publishing, China's book publishing business still maintained growth. In 2010, the total amount of book publishing pricing reached 93.6 billion yuan, an increase of 10% year-on-year The net sales amount of books of self operated publishing houses was 60billion yuan, an increase of 3% year-on-year, and the growth rate slowed down. The printing and reproduction industry showed rapid growth. In 2010, the total revenue of the printing and reproduction industry was 791.8 billion yuan, with a year-on-year increase of 22. British fixtures and other products meet the standards of many countries 6%. Packaging and decoration printing is in a dominant position in the printing and reproduction industry, especially in the improvement of its effectiveness. In 2010, it achieved a revenue of 557.4 billion yuan, contributed 70% to the revenue of the printing and reproduction industry, and achieved a profit of 39.9 billion yuan, accounting for 69% of the printing and reproduction industry. It is the main driving force for the growth of the printing and reproduction industry. In view of the broad market space and good growth rate of the printing and reproduction industry, especially the packaging and decoration printing industry, we are optimistic about the strategy of Chinese media to expand to packaging and printing by using the company's experience in publishing and printing

film serialization becomes a trend

from the top 10 films at the global box office in the summer of 2011, 8 films are series films, and even the top 5 films are sequels to the original successful films. Now sequels have become the key to the film market. This series is the king, which is in line with the market law. The economic research shows that in the consumer society characterized by the buyer's market, it is the most difficult for new products to open the market, and the cost of consumption is also very high. If it is not easy to open the market, but it is only a short-term operation, it is obviously uneconomical. The advantage of long-term brand operation is that as long as there is a good reputation, a relatively small amount of brand maintenance fees can achieve excellent box office results, so producers can effectively reduce investment risks

video market expansion

promote the rapid growth of TV series' online copyright. In recent years, the online video copyright of TV series has increased rapidly. Three years ago, the online copyright of the popular TV series "latent" was only 10000 yuan/episode, and in 2009, the online copyright of "the great Qin Empire" was 25000 yuan/episode, which was already known as a high price at that time. In June this year, the online copyright of 98 episodes of TV series "new huanzhu gege" was as high as 30million yuan. Recently, the online copyright price of "ups and downs" hit a new high. The high price of TV series' copyright is supported by the rapid growth of the overall market scale of video stations. In Q2 2011, the market scale of Chinese video stations was 1.48 billion yuan, with a year-on-year growth rate of 118%. IResearch predicts that the scale of Chinese video market will reach 16 billion yuan in 2014, and film and television plays are the backbone of video stations to attract viewers and advertisers. At present, its 3-yuan battery energy density has reached 300wh/kg; Nichia chemical adopts the 3-yuan battery power of 633 and 811 cathode materials, which is one of the core competitiveness of the video station. The high growth of the video market will promote the rapid growth of TV series copyright

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